The company implemented MarketScape®, a market- and competitive intelligence software, which provided them with a centralized platform for gathering and analyzing data. The software allowed the team to automate many of their manual processes, saving them time and allowing them to focus on more strategic initiatives.
One of the key features of MarketScape® that helped drive user adoption was the user adoption analysis. This feature provided the team with insights into how the software was being used, allowing them to make adjustments and improvements as needed.
As a result of implementing MarketScape®, the team of analysts was able to become more efficient in their work, taking on a central role in driving the market intelligence function of the company. They were able to provide more accurate and timely insights into the business, which helped the company make more informed decisions.
The user adoption analysis also helped the team to identify areas where they could improve their processes, leading to a more streamlined and efficient workflow. Overall, the company was able to leverage MarketScape® to improve its market intelligence function and stay ahead of the competition.
“As the market intelligence manager, I am thrilled to say that the MarketScape® software has allowed us to elevate our analysis capabilities to a new level. With the user adoption analysis, we can see exactly how our team is engaging with the software and tailor our training accordingly. Thanks to MarketScape®, our team of analysts has become a key driver of strategic decision-making for our company.”