As the use of messaging apps grows, the importance of monitoring them for market intelligence has become increasingly crucial. Among these apps, Telegram has emerged as a popular communication platform, with over 500 million active users. In this blog post, we will explore why monitoring Telegram can be an untapped source of market intelligence for businesses.
- Rapidly growing user base
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- Telegram has over 500 million active users worldwide
- Its user base has grown by 25% in the last year alone
- Telegram is especially popular in countries like Iran, Russia, and India
- Active user engagement
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- Telegram users send over 70 billion messages every day
- The app allows for group chats of up to 200,000 members
- Users can share files of up to 2GB in size, making it a popular platform for file sharing
- Private and secure messaging
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- Telegram boasts end-to-end encryption for all messages
- Secret Chats allow for even greater privacy, with self-destructing messages and device-specific message storage
- Telegram has a history of resisting government requests for user data
- Potential for competitor insights
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- Monitoring competitor Telegram channels can reveal important information
- Companies may share upcoming product releases or marketing strategies on their channels
- Telegram can also be a source for monitoring industry news and trends
- Customer insights
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- Customers may use Telegram to discuss products and services, providing valuable feedback for businesses
- Monitoring customer complaints on Telegram can help companies quickly address issues and improve customer satisfaction
- Telegram can also be used for customer service, with businesses creating dedicated channels for support
In conclusion, monitoring Telegram for market intelligence is an untapped opportunity for businesses. With a rapidly growing user base, active user engagement, private and secure messaging, and potential for competitor and customer insights, Telegram can provide valuable information for businesses to stay ahead of the competition.